Lambnesia

Lambnesia

MLA

After almost a decade, even though Sam Keckovich was synonymous with Lamb and Australia Day, the client wanted to put the old boy to bed. We thought rather than knocking him off, what if we gave him an illness. Better right? They thought so. So we made this. Rather than retiring him, we put Sam everywhere, even into a clinically approved (it wasn’t) test to check how Australian you are.