Aldi Lunchbox

Aldi Lunchbox Initiative

ALDI

When the quirky supermarket was known only for their special buys and weird European delicacies, we put them toe-to-toe with the duopoly on the toughest battleground – fresh produce. Our plan – make it fun, and nutritious, but mostly fun. This first of its kind shopping app solved one of every parent’s worst nightmares – what to feed the kids for lunch.